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Up to a quarter of clothes’ total carbon emissions come from putting them in the wash. That’s mad.
For the month of June, BAM is challenging Brits to wear their workout gear for longer with a range of limited edition #DareToWearLonger t-shirts in collaboration with local designers. This is to encourage people to embrace activewear that requires fewer washes, beats the pong and is good for the planet.
Get your Limited edition T-Shirt and join the challenge with #DaretoWearLonger
“There’s been a boom in activewear since the pandemic as people have embraced healthy exercise, which is great. What’s not so great is that it’s leading to a boom in laundry too, made worse by the fact that many activewear clothes are made from fabrics that need frequent washing. And many people don’t realise that as much as 25% of their clothes’ total carbon emissions come from laundry after we’ve bought them.”
Merryn Chilcott, BAM sustainability & technical manager
THE IMPACT OF LAUNDRY
33%* of BAM’s total business carbon emissions are generated from our customers laundry. For each wash & dry cycle, the carbon emissions produced are the equivalent of driving 11km.
*Based on our 2021 figures washing at 30ºC and tumble drying.
find out more 
New research reveals that millions of fit brits are addicted to washing their work-out gear.
After a survey of 2000 brits, it’s been revealed that 52% of brits who exercise wash their activewear after every single wear which has prompted us to put different fabrics to the test.
We offset the carbon from 50 washes of each garment you buy. But, we want to reduce that all together as a community.
The BAM Solution Tested – The Pong Index
Working with independent fabric expert Deborah Shulton and a personal trainer, we put three different fabrics often found in activewear to the test: polyester, cotton and bamboo. The results revealed that different fabrics can have a huge impact on levels of sweating and body odour, as well as confidence, comfort and performance. Wearers consistently voted the bamboo tops as best when it came to low pong levels after exercise sessions, with their ability to absorb sweat and dry quickly scoring highly against the cotton and polyester. In fact, after all three sessions the unwashed bamboo top was the only one that five out of six wearers still felt confident wearing.
“Putting these fabrics through real life testing has shown that bamboo’s natural moisture-absorbing, anti-bacterial properties make it the ideal fabric to wear for exercise.It also rated highly on comfort and performance, both essential when choosing the right sports gear.”
Deborah Shulton
ENTER THE GIVEAWAY
Win a £200 BAM voucher, Bower collective goodies & an ecoegg.
We specialise in sustainable activewear that requires fewer washes to reduce your carbon emissions.
