My all-time favourite T-shirt (and why we've put it in a 3-pack)
Blog post by BAM Founder, David Gordon.
This is my all-time BAM favourite that we’ve now put into a 3-pack. At any time of year, this rib knit T-shirt is a treat on any morning when I put it on, perhaps especially in winter. Finding one available in my T-shirt drawer gives me a little mini dopamine rush. Now we've put it in a 3 pack: white, black and storm navy.
Shop the Luxe T-shirt 3 pack in white, black and storm navy.
Why classics?
After 20 years of selecting colours, it still comes back to the classics. The white goes under any top, or stands happily on its own. The black and the navy each have their place too. I couldn't tell you the nuance of when, but whichever of the three you pick, it just works.
A cut that flatters
The slightly capped sleeves accentuate the shoulders, while a subtle, unnoticeable taper minimises the waist. You look good, and you feel good. And the feeling never disappoints either. The rib knit gives a little depth without any weight, and that structure also makes it very forgiving on size. If you're shopping for someone else and guessing a bit, this style is an obvious gift.
The warmest T-shirt I've ever worn
In 40 years of selling T-shirts and 30 years of making them, this is the best, warmest one I've worn in winter. The secret is the microstructure of the bamboo-based fabric, which is hollow. Warm air gets trapped against your skin, much like wool, but the exact opposite of scratchy. What you get is luxurious softness and smoothness.
In summer, the same fabric breathes. It's why it makes such a brilliant skiing baselayer, too.
A labour of love
I'm more passionate about bringing this to the world than any other men's BAM piece. I've been looking for 30 years, and in my mind it's the best T-shirt in the world. It's not at the crazy price it could be, but an affordable everyday luxury.
A 3 pack for £75 is an investment you can enjoy for years. I'm still wearing ones I made over five years ago. I'd love every man to be able to feel that little buzz I get every time I put one on.
Shop the Luxe T-shirt 3 pack in white, black and storm navy.
