Making a difference to the planet
Everyone who works here believes in the difference bamboo clothing makes to our planet. Bamboo absorbs five times more carbon than hardwood trees. It needs half the land cotton needs to produce the same amount of fibre and it doesn’t need irrigation or pesticides. Add to that how well it works as a performance fabric and you can see why we love bamboo.
But whilst we’ve had the environment at our heart for well over a decade, the clothing industry is one of the worst for pollution.
Have we mentioned that David is a medal-winning pole-vaulter? In 2017 he became the World Masters Games Champion – in his words, the Olympics for older people. David likes to set the bar high.
So when it came to addressing our impact on the environment, we not only had to do more, we have to do all we are capable of with a goal to be Impact Positive.