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Our ultimate goal is to have a net positive impact, on people, nature and the climate. We’re doing everything we can to achieve this by 2030. These are ambitious goals. We call them BHAGs (big hairy audacious goals) and yes, we don’t know exactly how we’ll achieve them all yet, but we truly believe this is what a sustainable clothing brand should look like, and BHAGs inspire us to keep pushing forward. Keep reading to learn more about our goals, how we’re working towards them and what progress we’ve made so far.
At BAM we’ve always believed in building long term partnerships with our suppliers which means we understand what conditions are like on the ground – and we choose to work with suppliers who share our values. More than 80% of our products are produced in factories we’ve worked with for 5 years or more. But we know if we want to have a net positive impact on our people, there’s more we need to do, looking beyond our suppliers and further back along the supply chain
Improving wages and addressing power imbalances in our industry is a huge and complex challenge which will require alignment from brands, governments, suppliers and even consumer expectations. That’s why we’re joining forces with other brands and working with The Fair Wear Foundation. It’s not sexy attention-grabbing stuff. There’s no big headline. It’s slow, steady work but it’s the only way to create a fairer industry.
How we’re working towards it:
1. Bringing full traceability & transparency to our customers for every single item through digital BAM DNA product passports.
2. Supporting fairer wages and treatment by adopting the Fair Wear approach and looking beyond tier one garment factories.
3. Ensuring every team member thrives & benefits from the success of the business.
We became a certified B-Corp in 2023. We’re incredibly proud to be a part of a growing movement of businesses with purpose, committed to balancing our profit with our impact on people and planet.
B-Corp assesses us against 5 key pillars: Governance, Workers, Environment, Community and Customers. Our current score is 87.1(you need to score over 80 to certify), We’ll aim to increase this when we re-certify in 2026.
We chose to become members of the Fair Wear Foundation in 2021 for three reasons:
We became an accredited living wage employer in 2019.
We launched our employee ownership trust in 2021 to ensure every single one of our fantastic employees shares in BAM’s success.
‘‘anyone anywhere should be able to find out how, where, by whom and under what conditions their clothes are made”
Fashion Revolution
We believe transparency is key to real accountability and change in this industry. We started mapping our supply chain beyond tier one five years ago and we’re now able to share what we know (where there are gaps, we’ll be honest about them, and tell you what we’re doing about it). This has led to us launching BAM DNA as a pilot in 2022 and we’re now rolling it out across our entire range. By scanning the QR code on your care label (or clicking here) you can find out everything there is to know about how your clothing was made.
Nature was the inspiration for Dave Gordon, BAM’s founder when he started the business, and it remains a vital part of who we are today. In order to have net positive impact on nature, we must conserve natural resources, protect and restore biodiversity and eliminate harmful pollution and clothing waste. In 2018, we recognised that creating a fully circular range would be crucial to achieving our goal.
This means looking at every stage of our product life cycle. We’re choosing nature-based, lower impact and innovative materials and using those materials to develop unique, next-generation activewear fabrics. We’re tracing our supply chain and working with experts to measure manufacturing impacts and improve processes. And we’re keeping products in use longer through our resale and clothing donation partnerships, as well as creating recyclable clothing with a certified end-of-life solution and free take-back-scheme.
How we’re working towards it:
1. Developing and utilising ground-breaking new materials which maintain the high-performance levels customers expect but which are lower impact and get us closer to fully circular.
2. Ensuring products are processed by factories focused on continual improvement and committed to zero discharge of hazardous chemicals.
3. Taking responsibility for our product’s end-of-use by verifying that they are recyclable or biodegradable not just in principle but in practice.
When we started out we really didn’t know how we’d do it so we took a bold step and more than offset all our emissions from the field to the factory to the first fifty washes.
Today, having spent years creating certified recyclable clothing, launching innovative fabrics, investing in scientific advances, and collaborating across the industry for fairer conditions for garment workers, we’re starting to see a clear path to Impact Positive. It’s time to go all in on investing both our time and money on the initiatives that will make a permanent difference. That’s why we’ve decided to step away from a significant carbon offsetting program so we can concentrate on these game changers. This is backed up by our continual focus on measuring and reducing our footprint through the way we design and make our products.
How we’re working towards it:
1. Reducing our carbon footprint by using less energy and reducing the use of fossil fuels as fast and as much as possible.
2. Promoting carbon removals with the choice of natural raw materials - such as bamboo - that suck CO2 out of the air and store it in the soil, roots, forests and the fibres that we use.
Our ultimate goal is to have a net positive impact, on people, nature and the climate. We’re doing everything we can to achieve this by 2030. These are ambitious goals. We call them BHAGs (big hairy audacious goals) and yes, we don’t know exactly how we’ll achieve them all yet, but we truly believe this is what a sustainable clothing brand should look like, and BHAGs inspire us to keep pushing forward. Keep reading to learn more about our goals, how we’re working towards them and what progress we’ve made so far.