How you can get involved

Piloting 2022. BAM DNA

We’re identifying who makes our clothes from the raw materials to the clothing manufacturer and everyone in between. Every fibre. Every trim.

Want to understand your clothing’s DNA? Just scan the QR code. We’re piloting this with our 73 Zero range and we’re partnering with Green Story again because they are so damn good that this stuff. We’re the first to do this (we think they’re piloting it with us because we’re pretty good at this stuff too).

But the great news is that other brands will follow suit. Which means in the future you’ll be able to see the impact of your clothes and choose ones that are good for the planet.

A revolution in recycling: 73 Zero

73% of clothing ends up in landfill or incinerated. We want to get that to zero.

From insulated and running jackets to gilets, denim and fleeces, we’ve designed a range that’s designed to be easily recycled, with most items being fully circular – meaning that when you’re done with it, it can be turned back into a new garment.

Be on the cutting edge of fashion and lead the way with 73 Zero.

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Impact Positive by 2030

People

Living wages and fair treatment for every person who makes our clothes, right back to the grower.

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Nature

A fully circular range which conserves natural resources, protects biodiversity, eliminates harmful pollution and closes the loop at the end of use.

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Climate

We are re-crafting our Climate story. Read our blog to find out more in the meantime.

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People

Living wages and fair treatment for every person who makes our clothes, right back to the grower.

Discover more

Nature

A fully circular range which conserves natural resources, protects biodiversity, eliminates harmful pollution and closes the loop at the end of use.

Discover more

Climate

We are re-crafting our Climate story. Read our blog to find out more in the meantime.

Discover more

Latest news

We’re B-corp certified.

If you’ve heard the term before but are not sure what it’s about, here’s what...

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Going all in on reducing our emissions.

There are some exciting changes afoot! Like all the best ambitions, when we set our...

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Stepping up for the Forests of the World

Every year, three billion trees are cut down to produce paper packaging. Three billion trees...

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How we’re ensuring safe viscose production.

At BAM, we believe that working with bamboo is good for the planet, and better...

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The difference between recycled and recyclable and why it matters

This AW21, we’re launching our fully circular 73 Zero insulated jacket. That means it’s both...

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Why isn’t every jacket like our 73 Zero insulated jacket? A circularity story.

Our 73 Zero insulated jacket is completely circular: it’s made from recycled materials; it’s 100%...

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What is circularity and why is it so important to us?

A circular economy in very simple terms means a less wasteful one, but of course,...

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No Wear to Run, by Louise Cooke; CEO of Sharewear Clothing Scheme

#noWeartorun If there’s one feeling that has bound everyone together in the last year it’s...

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