Piloting 2022. BAM DNA
We’re identifying who makes our clothes from the raw materials to the clothing manufacturer and everyone in between. Every fibre. Every trim.
Want to understand your clothing’s DNA? Just scan the QR code. We’re piloting this with our 73 Zero range and we’re partnering with Green Story again because they are so damn good that this stuff. We’re the first to do this (we think they’re piloting it with us because we’re pretty good at this stuff too).
But the great news is that other brands will follow suit. Which means in the future you’ll be able to see the impact of your clothes and choose ones that are good for the planet.
A revolution in recycling: 73 Zero
73% of clothing ends up in landfill or incinerated. We want to get that to zero.
From insulated and running jackets to gilets, denim and fleeces, we’ve designed a range that’s designed to be easily recycled, with most items being fully circular – meaning that when you’re done with it, it can be turned back into a new garment.
Be on the cutting edge of fashion and lead the way with 73 Zero.
Impact Positive by 2030
People
Living wages and fair treatment for every person who makes our clothes, right back to the grower.
Nature
A fully circular range which conserves natural resources, protects biodiversity, eliminates harmful pollution and closes the loop at the end of use.
Climate
We are re-crafting our Climate story. Read our blog to find out more in the meantime.
Latest news
We’re B-corp certified.
If you’ve heard the term before but are not sure what it’s about, here’s what...
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06
Nov
Nov
Going all in on reducing our emissions.
There are some exciting changes afoot! Like all the best ambitions, when we set our...
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31
Mar
Mar
Stepping up for the Forests of the World
Every year, three billion trees are cut down to produce paper packaging. Three billion trees...
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12
Oct
Oct
How we’re ensuring safe viscose production.
At BAM, we believe that working with bamboo is good for the planet, and better...
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28
Sep
Sep
The difference between recycled and recyclable and why it matters
This AW21, we’re launching our fully circular 73 Zero insulated jacket. That means it’s both...
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25
Nov
Nov
Why isn’t every jacket like our 73 Zero insulated jacket? A circularity story.
Our 73 Zero insulated jacket is completely circular: it’s made from recycled materials; it’s 100%...
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29
Oct
Oct
What is circularity and why is it so important to us?
A circular economy in very simple terms means a less wasteful one, but of course,...
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29
Oct
Oct
No Wear to Run, by Louise Cooke; CEO of Sharewear Clothing Scheme
#noWeartorun If there’s one feeling that has bound everyone together in the last year it’s...
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29
Jan
Jan
