FIRST STEP: MEASURE

Our goal is to be impact positive by 2030 but you can’t reduce your impact if you haven’t measured it. We identified every step in our supply chain and then we asked Green Story to measure the impact of our clothing - from the moment the crop is harvested through to the moment it’s delivered to our warehouse in Devon - so we can see what work we need to do next.

HOW ARE WE SUSTAINABLE?

At BAM, we mean it when we say that our clothing really is better for the planet. And so you know it is, we've measured it.

what are we measuring?

Green Story then compared our clothing to conventional cotton equivalents so you can see exactly how much lower impact our clothing currently is.

Greenstory Icon Emissions White

emissions

How many miles of emissions have been avoided

Greenstory Icon Drinking White

water

How many litres of water that garment has saved

Greenstory Icon Pesticides White

pesticides

How much land has been farmed pesticide-free

where do our savings come from?

Carbon
Carbon Icon

Where our savings come from

Carbon emissions come from the production and application of pesticides; the emissions from powering the factories and the emissions from transporting goods. Our savings come because bamboo and organic cotton don’t require pesticides and because we transport over 95%* of our goods by sea or road instead of by air. *based on 2019 BAM shipping data

The bonus benefit of bamboo

Bamboo absorbs 5 times more CO2 than hardwood trees because it grows so fast and around two thirds of this is stored in the root system so it stays in the ground when the bamboo is harvested. Because all the carbon is stored in the soil and root system it protects the soil health and biodiversity. This isn’t included in Green Story’s calculations (because it’s not a saving, the carbon wasn’t released in the first place) but the way bamboo grows contributes to its reputation as a sustainable crop.

Water
Water Icon (1)

Where our savings come from

Conventional cotton needs a lot of irrigation often diverting fresh water from eco-systems or drinking water supplies. At the same time, pesticides used in conventional cotton cultivation kills off the organic matter in the soil so it's less able to absorb water so more irrigation is required.

Our bamboo - grown in the Yunan and Sichuan provinces of China - doesn't require any additional irrigation and the large amounts of water its root system can hold can help prevent flooding and landslides. Organic cotton is grown without pesticides meaning the soil is healthier and able to absorb more water from natural rainfall. 

Pesticides
Chemicals Icon

Where our savings come from

Pesticides are used to kill off pests which can eat or damage crops but they also kill off other vital organic matter in the soil which means eventually the soil loses its ability to store carbon, support biodiversity, absorb water or to grow anything at all. Over half the world's habitable land is currently used for agriculture which is heavily reliant on using pesticides and fertilisers. The less land farmed using pesticides, the better. We use bamboo and organic cotton which don't use pesticides.

Water Icon (1)
Carbon Icon
Chemicals Icon

FIRST STEP: MEASURE

Our goal is to be impact positive by 2030 but you can’t reduce your impact if you haven’t measured it. We identified every step in our supply chain and then we asked Green Story to measure the impact of our clothing - from the moment the crop is harvested through to the moment it’s delivered to our warehouse in Devon - so we can see what work we need to do next.

HOW ARE WE SUSTAINABLE?

At BAM, we mean it when we say that our clothing really is better for the planet. And so you know it is, we've measured it.

what are we measuring?

Green Story then compared our clothing to conventional cotton equivalents so you can see exactly how much lower impact our clothing currently is.

Greenstory Icon Emissions White

emissions

How many miles of emissions have been avoided

Greenstory Icon Drinking White

water

How many litres of water that garment has saved

Greenstory Icon Pesticides White

pesticides

How much land has been farmed pesticide-free

where do our savings come from?

Carbon
Carbon Icon

Where our savings come from

Carbon emissions come from the production and application of pesticides; the emissions from powering the factories and the emissions from transporting goods. Our savings come because bamboo and organic cotton don’t require pesticides and because we transport over 95%* of our goods by sea or road instead of by air. *based on 2019 BAM shipping data

The bonus benefit of bamboo

Bamboo absorbs 5 times more CO2 than hardwood trees because it grows so fast and around two thirds of this is stored in the root system so it stays in the ground when the bamboo is harvested. Because all the carbon is stored in the soil and root system it protects the soil health and biodiversity. This isn’t included in Green Story’s calculations (because it’s not a saving, the carbon wasn’t released in the first place) but the way bamboo grows contributes to its reputation as a sustainable crop.

Water
Water Icon (1)

Where our savings come from

Conventional cotton needs a lot of irrigation often diverting fresh water from eco-systems or drinking water supplies. At the same time, pesticides used in conventional cotton cultivation kills off the organic matter in the soil so it's less able to absorb water so more irrigation is required.

Our bamboo - grown in the Yunan and Sichuan provinces of China - doesn't require any additional irrigation and the large amounts of water its root system can hold can help prevent flooding and landslides. Organic cotton is grown without pesticides meaning the soil is healthier and able to absorb more water from natural rainfall. 

Pesticides
Chemicals Icon

Where our savings come from

Pesticides are used to kill off pests which can eat or damage crops but they also kill off other vital organic matter in the soil which means eventually the soil loses its ability to store carbon, support biodiversity, absorb water or to grow anything at all. Over half the world's habitable land is currently used for agriculture which is heavily reliant on using pesticides and fertilisers. The less land farmed using pesticides, the better. We use bamboo and organic cotton which don't use pesticides.

Water Icon (1)
Carbon Icon
Chemicals Icon

FIRST STEP: MEASURE

Our goal is to be impact positive by 2030 but you can’t reduce your impact if you haven’t measured it. We identified every step in our supply chain and then we asked Green Story to measure the impact of our clothing - from the moment the crop is harvested through to the moment it’s delivered to our warehouse in Devon - so we can see what work we need to do next.

HOW ARE WE SUSTAINABLE?

At BAM, we mean it when we say that our clothing really is better for the planet. And so you know it is, we've measured it.


what are we measuring?

Green Story then compared our clothing to conventional cotton equivalents so you can see exactly how much lower impact our clothing currently is.

Greenstory Icon Emissions White

emissions

How many miles of emissions have been avoided

Greenstory Icon Drinking White

water

How many litres of water that garment has saved

Greenstory Icon Pesticides White

pesticides

How much land has been farmed pesticide-free

where do our savings come from?

Carbon
Carbon Icon

Where our savings come from

Carbon emissions come from the production and application of pesticides; the emissions from powering the factories and the emissions from transporting goods. Our savings come because bamboo and organic cotton don’t require pesticides and because we transport over 95%* of our goods by sea or road instead of by air. *based on 2019 BAM shipping data

The bonus benefit of bamboo

Bamboo absorbs 5 times more CO2 than hardwood trees because it grows so fast and around two thirds of this is stored in the root system so it stays in the ground when the bamboo is harvested. Because all the carbon is stored in the soil and root system it protects the soil health and biodiversity. This isn’t included in Green Story’s calculations (because it’s not a saving, the carbon wasn’t released in the first place) but the way bamboo grows contributes to its reputation as a sustainable crop.

Water
Water Icon (1)

Where our savings come from

Conventional cotton needs a lot of irrigation often diverting fresh water from eco-systems or drinking water supplies. At the same time, pesticides used in conventional cotton cultivation kills off the organic matter in the soil so it's less able to absorb water so more irrigation is required.

Our bamboo - grown in the Yunan and Sichuan provinces of China - doesn't require any additional irrigation and the large amounts of water its root system can hold can help prevent flooding and landslides. Organic cotton is grown without pesticides meaning the soil is healthier and able to absorb more water from natural rainfall. 

Pesticides
Chemicals Icon

Where our savings come from

Pesticides are used to kill off pests which can eat or damage crops but they also kill off other vital organic matter in the soil which means eventually the soil loses its ability to store carbon, support biodiversity, absorb water or to grow anything at all. Over half the world's habitable land is currently used for agriculture which is heavily reliant on using pesticides and fertilisers. The less land farmed using pesticides, the better. We use bamboo and organic cotton which don't use pesticides.

Water Icon (1)
Carbon Icon
Chemicals Icon