This is a story about waste.
73% of clothing ends up in landfill or incinerated (The Ellen MacArthur Foundation, A New Textiles Economy: Redesigning Fashion’s Future (2017)). It’s simply unsustainable. We need to consider how clothing will be disposed of before we even make it. And that’s exactly what we are doing with our 73 zero jeans and 100% recyclable jackets.
But what can we do now? Today?
We have to look at how we recycle our existing clothes in a meaningful way.
That’s why BAM have teamed up with Sharewear, a charity committed to ending clothing poverty. They distribute wearable second-hand clothing to the people that really need it. in
At BAM we’re passionate about the positive effect of spending time in nature on our physical and mental health. Yet for many people in clothing poverty, even the great outdoors is closed to them. They don’t have warm clothes. They don’t have suitable trainers. Imagine the difference your old sports kit could make?
How does our partnership work?
Firstly, we want to make it easy for you to recycle your clothes to their best possible next use. When you buy from us, you can request a free postage-paid bag so you can recycle up to five kilos of clothingit doesn’t need to be BAM, just clothing in good condition that people in need can wear.
Secondly, we’re supporting Sharewear’s No Wear to Run campaign to create awareness of clothing poverty. Sharewear is a small midlands-based charity and yet they help over 1200 people a month in Nottingham alone. So this spring you’ll see our Nowear to Run T-shirts all over social media.
And thirdly, we’re providing the hands on support this charity needs to expand across the UK because, sadly, it’s a charity that’s needed everywhere.
We can cut that 73%. We can make a real difference to those in clothing poverty.
Once we’d heard about Sharewear we knew we had to be involved. We hope you feel the same way.
Louise Cooke, Founder and CEO of the Sharewear Clothing Scheme has written about the impact of clothing poverty on mental health and why they are running their No Wear to Run campaign. Read No Wear to Run.