Our active women’s jeans now come in a high waist with a straight leg that looks great rolled up. They still have a little stretch to flatter your shape perfectly.

We’ve developed them in line with the Ellen MacArthur Foundation Jeans Redesign to be environmentally friendly. We’ve used organic cotton and bamboo as it needs no additional irrigation, saving thousands of litres of water. Both the black and deep indigo colours have a classic feel but the choice of colour means the fabric doesn’t need to be bleach washed. Even the button unscrews to make recycling easier.

73% of clothing ends up in landfill. We’re determined to get that down to zero. Hence the name: 73 Zero. Click here to find out more about 73 Zero jeans.

These jeans come up large so we would recommend you order a size smaller than usual.

• Regular Length Inseam – 73cm
• Long Length Inseam – 78cm
• 52% Organic Cotton, 26% Bamboo Viscose, 20% Recycled Cotton, 2% Elastane

Circular Promise: Give your BAM pieces a second life. We design our clothes to last, but when they finally reach the end of the road, their journey shouldn't end in the bin. Because this garment is a specialised blend, it needs expert handling. Through our Post-Wear Project and our partners at SATCOL, we use advanced sorting technology to make sure these fibres are diverted from landfill and redirected toward the best possible next step, whether that’s being repurposed or recycled into something new. Just send the product back, we'll do the rest. The best bit? It’s free: Recycle your BAM clothing here.