73 Zero Denim

Conventional jeans aren’t good for the planet. So when we decided to make jeans we knew we had to do it differently. We wanted sustainable jeans that could be fully recycled. We wanted them to be supersoft. And we wanted them to be made for action. There were no jeans like this on the market and it took us three years to create them. Here’s how BAM jeans are different.

water

Have you ever considered what impact making a single pair of conventional jeans has on the planet?

it takes over 2000 litres of water

to make a single pair of conventional jeans. That's one person's drinking water for 3 years. BAM 73 Zero jeans use 74% less water.

tried & tested

We set Richard Slocock, the UK’s number one paraclimber and Keiha Dhruev, an expert climbing instructor loose on a bouldering wall in 73 Zero denim. Their verdict? BAM jeans passed with flying colours.

durability

We've also tested our jeans' durability in the lab by putting them through a minimum of 30 home laundries.

flexibility

Our denim is so soft and flexible, even our yogis have put it through its paces...

active denim

Supersoft bamboo denim with just the perfect amount of stretch offers sublime comfort, whatever the challenge.

why bamboo denim?

Not only is bamboo a sustainable crop but it’s incredibly absorbent so it keeps you feeling fresh and dry even when you sweat. And because it holds moisture away from the surface it doesn’t get smelly. So you can wear your jeans longer between washes.

The Ellen MacArthur Foundation launched The Jeans Redesign as part of their Make Fashion Circular initiative, the established minimum requirements for durability, material health, recyclability and traceability as set out by over 40 denim experts. Our jeans meet every one of those requirements.

Find out more

recycling

Because of the rivets and hardware on conventional jeans only the legs can be recycled. Our jeans have no rivets and an un-screwable button so once the zip is cut out BAM jeans can be fully recycled.

what's with

the name?

73% of clothing ends up in landfill or is incinerated. As part of our bid to be impact positive, we need to get that to zero.

care & repair

Care and repair will ensure your jeans last longer. To save the need for a separate label, you'll find care information on the inside pocket. We've included tips to reduce fading and protect the seams.

back pocket

Inspired by the graph of the global temperature rise from 2006 to 2020, this design reminds us that BAM makes our denim in line with The Jeans Redesign so your jeans have a lower impact on the planet.

why not try them

shop women's shop men's

73 Zero Denim

Conventional jeans aren’t good for the planet. So when we decided to make jeans we knew we had to do it differently. We wanted sustainable jeans that could be fully recycled. We wanted them to be supersoft. And we wanted them to be made for action. There were no jeans like this on the market and it took us three years to create them. Here’s how BAM jeans are different.

water

Have you ever considered what impact making a single pair of conventional jeans has on the planet?

it takes over 2000 litres of water

to make a single pair of conventional jeans. That's one person's drinking water for 3 years. BAM 73 Zero jeans use 74% less water.

tried & tested

We set Richard Slocock, the UK’s number one paraclimber and Keiha Dhruev, an expert climbing instructor loose on a bouldering wall in 73 Zero denim. Their verdict? BAM jeans passed with flying colours.

durability

We've also tested our jeans' durability in the lab by putting them through a minimum of 30 home laundries.

flexibility

Our denim is so soft and flexible, even our yogis have put it through its paces...

active denim

Supersoft bamboo denim with just the perfect amount of stretch offers sublime comfort, whatever the challenge.

why bamboo denim?

Not only is bamboo a sustainable crop but it’s incredibly absorbent so it keeps you feeling fresh and dry even when you sweat. And because it holds moisture away from the surface it doesn’t get smelly. So you can wear your jeans longer between washes.

The Ellen MacArthur Foundation launched The Jeans Redesign as part of their Make Fashion Circular initiative, the established minimum requirements for durability, material health, recyclability and traceability as set out by over 40 denim experts. Our jeans meet every one of those requirements.

Find out more

recycling

Because of the rivets and hardware on conventional jeans only the legs can be recycled. Our jeans have no rivets and an un-screwable button so once the zip is cut out BAM jeans can be fully recycled.

what's with

the name?

73% of clothing ends up in landfill or is incinerated. As part of our bid to be impact positive, we need to get that to zero.

care & repair

Care and repair will ensure your jeans last longer. To save the need for a separate label, you'll find care information on the inside pocket. We've included tips to reduce fading and protect the seams.

back pocket

Inspired by the graph of the global temperature rise from 2006 to 2020, this design reminds us that BAM makes our denim in line with The Jeans Redesign so your jeans have a lower impact on the planet.

why not try them

shop women's shop men's

73 Zero Denim

Conventional jeans aren’t good for the planet. So when we decided to make jeans we knew we had to do it differently. We wanted sustainable jeans that could be fully recycled. We wanted them to be supersoft. And we wanted them to be made for action. There were no jeans like this on the market and it took us three years to create them. Here’s how BAM jeans are different.

water

Have you ever considered what impact making a single pair of conventional jeans has on the planet?

it takes over 2000 litres of water

to make a single pair of conventional jeans. That's one person's drinking water for 3 years. BAM 73 Zero jeans use 74% less water.

tried & tested

We set Richard Slocock, the UK’s number one paraclimber and Keiha Dhruev, an expert climbing instructor loose on a bouldering wall in 73 Zero denim. Their verdict? BAM jeans passed with flying colours.

durability

We've also tested our jeans' durability in the lab by putting them through a minimum of 30 home laundries.

flexibility

Our denim is so soft and flexible, even our yogis have put it through its paces...

active denim

Supersoft bamboo denim with just the perfect amount of stretch offers sublime comfort, whatever the challenge.

why bamboo denim?

Not only is bamboo a sustainable crop but it’s incredibly absorbent so it keeps you feeling fresh and dry even when you sweat. And because it holds moisture away from the surface it doesn’t get smelly. So you can wear your jeans longer between washes.

The Ellen MacArthur Foundation launched The Jeans Redesign as part of their Make Fashion Circular initiative, the established minimum requirements for durability, material health, recyclability and traceability as set out by over 40 denim experts. Our jeans meet every one of those requirements.

Find out more

recycling

Because of the rivets and hardware on conventional jeans only the legs can be recycled. Our jeans have no rivets and an un-screwable button so once the zip is cut out BAM jeans can be fully recycled.

what's with the name?

73% of clothing ends up in landfill or is incinerated. As part of our bid to be impact positive, we need to get that to zero.

care & repair

Care and repair will ensure your jeans last longer. To save the need for a separate label, you'll find care information on the inside pocket. We've included tips to reduce fading and protect the seams.

back pocket

Inspired by the graph of the global temperature rise from 2006 to 2020, this design reminds us that BAM makes our denim in line with The Jeans Redesign so your jeans have a lower impact on the planet.

why not try them

shop women's shop men's

FREE Tracked UK DELIVERY WITH ORDERS OVER £50

FREE UK RETURNS & EXCHANGES

FREE Tracked UK DELIVERY WITH ORDERS OVER £50

FREE UK RETURNS & EXCHANGES

FREE Tracked UK DELIVERY WITH ORDERS OVER £50

FREE UK RETURNS & EXCHANGES

Not your

conventional

jeans

Denim made for adventure

73 Zero Denim

water

Have you ever considered what impact making a single pair of conventional jeans has on the planet?

it takes over 2000 litres of water

to make a single pair of conventional jeans. That's one person's drinking water for 3 years. BAM 73 Zero jeans use 74% less water.

tried & tested

We set Richard Slocock, the UK’s number one paraclimber and Keiha Dhruev, an expert climbing instructor loose on a bouldering wall in 73 Zero denim. Their verdict? BAM jeans passed with flying colours.

durability

We've also tested our jeans' durability in the lab by putting them through a minimum of 30 home laundries.

flexibility

Our denim is so soft and flexible, even our yogis have put it through its paces...

active denim

Supersoft bamboo denim with just the perfect amount of stretch offers sublime comfort, whatever the challenge.

why bamboo denim?

Not only is bamboo a sustainable crop but it’s incredibly absorbent so it keeps you feeling fresh and dry even when you sweat. And because it holds moisture away from the surface it doesn’t get smelly. So you can wear your jeans longer between washes.

The Ellen MacArthur Foundation launched The Jeans Redesign as part of their Make Fashion Circular initiative, the established minimum requirements for durability, material health, recyclability and traceability as set out by over 40 denim experts. Our jeans meet every one of those requirements.

Find out more

recycling

Because of the rivets and hardware on conventional jeans only the legs can be recycled. Our jeans have no rivets and an un-screwable button so once the zip is cut out BAM jeans can be fully recycled.

what's with

the name?

73% of clothing ends up in landfill or is incinerated. As part of our bid to be impact positive, we need to get that to zero.

care & repair

Care and repair will ensure your jeans last longer. To save the need for a separate label, you'll find care information on the inside pocket. We've included tips to reduce fading and protect the seams.

back pocket

Inspired by the graph of the global temperature rise from 2006 to 2020, this design reminds us that BAM makes our denim in line with The Jeans Redesign so your jeans have a lower impact on the planet.

why not try them

Not your

conventional

jeans

Denim made for adventure

73 Zero Denim

water

Have you ever considered what impact making a single pair of conventional jeans has on the planet?

it takes over 2000 litres of water

to make a single pair of conventional jeans. That's one person's drinking water for 3 years. BAM 73 Zero jeans use 74% less water.

tried & tested

We set Richard Slocock, the UK’s number one paraclimber and Keiha Dhruev, an expert climbing instructor loose on a bouldering wall in 73 Zero denim. Their verdict? BAM jeans passed with flying colours.

durability

We've also tested our jeans' durability in the lab by putting them through a minimum of 30 home laundries.

flexibility

Our denim is so soft and flexible, even our yogis have put it through its paces...

active denim

Supersoft bamboo denim with just the perfect amount of stretch offers sublime comfort, whatever the challenge.

why bamboo denim?

Not only is bamboo a sustainable crop but it’s incredibly absorbent so it keeps you feeling fresh and dry even when you sweat. And because it holds moisture away from the surface it doesn’t get smelly. So you can wear your jeans longer between washes.

The Ellen MacArthur Foundation launched The Jeans Redesign as part of their Make Fashion Circular initiative, the established minimum requirements for durability, material health, recyclability and traceability as set out by over 40 denim experts. Our jeans meet every one of those requirements.

Find out more

recycling

Because of the rivets and hardware on conventional jeans only the legs can be recycled. Our jeans have no rivets and an un-screwable button so once the zip is cut out BAM jeans can be fully recycled.

what's with

the name?

73% of clothing ends up in landfill or is incinerated. As part of our bid to be impact positive, we need to get that to zero.

care & repair

Care and repair will ensure your jeans last longer. To save the need for a separate label, you'll find care information on the inside pocket. We've included tips to reduce fading and protect the seams.

back pocket

Inspired by the graph of the global temperature rise from 2006 to 2020, this design reminds us that BAM makes our denim in line with The Jeans Redesign so your jeans have a lower impact on the planet.

why not try them

Not your

conventional

jeans

Denim made for adventure

73 Zero Denim

water

Have you ever considered what impact making a single pair of conventional jeans has on the planet?

it takes over 2000 litres of water

to make a single pair of conventional jeans. That's one person's drinking water for 3 years. BAM 73 Zero jeans use 74% less water.

tried & tested

We set Richard Slocock, the UK’s number one paraclimber and Keiha Dhruev, an expert climbing instructor loose on a bouldering wall in 73 Zero denim. Their verdict? BAM jeans passed with flying colours.

durability