73 Zero Denim

This is where it all started – our first foray into designing our clothing to be recycled. One of the biggest challenges with recycling jeans is the hardware – all those rivets, the button and the zip mean that most of the time only the legs are cut off to be recycled and the rest goes to landfill. So, we made ours rivet free. It’s why our button unscrews and why we don’t use leather patches on the back. These design choices mean much more of the denim fabric can be recycled when your jeans reach the end of their life.
All BAM denim is included in our 73 Zero take back scheme so if your jeans are no longer in a wearable condition, please send them back to us.
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Studio Montage Desktop
Water Icon

water

Have you ever considered what impact making a single pair of conventional jeans has on the planet?

it takes over 2000 litres of water

to make a single pair of conventional jeans. That's one person's drinking water for 3 years. BAM 73 Zero jeans use 74% less water.
Climbing Image

tried & tested

We set Richard Slocock, the UK’s number one paraclimber and Keiha Dhruev, an expert climbing instructor loose on a bouldering wall in 73 Zero denim. Their verdict? BAM jeans passed with flying colours.

durability

We've also tested our jeans' durability in the lab by putting them through a minimum of 30 home laundries.
Washing Fact
Yoga Image

flexibility

Our denim is so soft and flexible, even our yogis have put it through its paces...

active denim

Supersoft bamboo denim with just the perfect amount of stretch offers sublime comfort, whatever the challenge.

why bamboo denim?

Not only is bamboo a sustainable crop but it’s incredibly absorbent so it keeps you feeling fresh and dry even when you sweat. And because it holds moisture away from the surface it doesn’t get smelly. So you can wear your jeans longer between washes.
Crop Icon (1)
Moisture Icon (1)
Fresh Icon (1)
The Jeans Redesign Logo Black
The Ellen MacArthur Foundation launched The Jeans Redesign as part of their Make Fashion Circular initiative, the established minimum requirements for durability, material health, recyclability and traceability as set out by over 40 denim experts. Our jeans meet every one of those requirements.

 

Find out more
Waste Icon

recycling

Because of the rivets and hardware on conventional jeans only the legs can be recycled. Our jeans have no rivets and an un-screwable button so once the zip is cut out BAM jeans can be fully recycled.

what's with

the name?

73% of clothing ends up in landfill or is incinerated. As part of our bid to be impact positive, we need to get that to zero.
Jeans Recycling Image
Label Image

care & repair

Care and repair will ensure your jeans last longer. To save the need for a separate label, you'll find care information on the inside pocket. We've included tips to reduce fading and protect the seams.

back pocket

Inspired by the graph of the global temperature rise from 2006 to 2020, this design reminds us that BAM makes our denim in line with The Jeans Redesign so your jeans have a lower impact on the planet.
Graph Image

why not try them

73 Zero Denim

This is where it all started – our first foray into designing our clothing to be recycled. One of the biggest challenges with recycling jeans is the hardware – all those rivets, the button and the zip mean that most of the time only the legs are cut off to be recycled and the rest goes to landfill. So, we made ours rivet free. It’s why our button unscrews and why we don’t use leather patches on the back. These design choices mean much more of the denim fabric can be recycled when your jeans reach the end of their life.
All BAM denim is included in our 73 Zero take back scheme so if your jeans are no longer in a wearable condition, please send them back to us.
Down Arrow
Studio Montage Desktop
Water Icon

water

Have you ever considered what impact making a single pair of conventional jeans has on the planet?

it takes over 2000 litres of water

to make a single pair of conventional jeans. That's one person's drinking water for 3 years. BAM 73 Zero jeans use 74% less water.
Climbing Image

tried & tested

We set Richard Slocock, the UK’s number one paraclimber and Keiha Dhruev, an expert climbing instructor loose on a bouldering wall in 73 Zero denim. Their verdict? BAM jeans passed with flying colours.

durability

We've also tested our jeans' durability in the lab by putting them through a minimum of 30 home laundries.
Washing Fact
Yoga Image

flexibility

Our denim is so soft and flexible, even our yogis have put it through its paces...

active denim

Supersoft bamboo denim with just the perfect amount of stretch offers sublime comfort, whatever the challenge.

why bamboo denim?

Not only is bamboo a sustainable crop but it’s incredibly absorbent so it keeps you feeling fresh and dry even when you sweat. And because it holds moisture away from the surface it doesn’t get smelly. So you can wear your jeans longer between washes.
Crop Icon (1)
Moisture Icon (1)
Fresh Icon (1)
Emf Logo
The Ellen MacArthur Foundation launched The Jeans Redesign as part of their Make Fashion Circular initiative, the established minimum requirements for durability, material health, recyclability and traceability as set out by over 40 denim experts. Our jeans meet every one of those requirements.

 

Find out more
Waste Icon

recycling

Because of the rivets and hardware on conventional jeans only the legs can be recycled. Our jeans have no rivets and an un-screwable button so once the zip is cut out BAM jeans can be fully recycled.

what's with

the name?

73% of clothing ends up in landfill or is incinerated. As part of our bid to be impact positive, we need to get that to zero.
Jeans Recycling Image
Label Image

care & repair

Care and repair will ensure your jeans last longer. To save the need for a separate label, you'll find care information on the inside pocket. We've included tips to reduce fading and protect the seams.

back pocket

Inspired by the graph of the global temperature rise from 2006 to 2020, this design reminds us that BAM makes our denim in line with The Jeans Redesign so your jeans have a lower impact on the planet.
Graph Image

why not try them

73 Zero Denim

This is where it all started – our first foray into designing our clothing to be recycled. One of the biggest challenges with recycling jeans is the hardware – all those rivets, the button and the zip mean that most of the time only the legs are cut off to be recycled and the rest goes to landfill. So, we made ours rivet free. It’s why our button unscrews and why we don’t use leather patches on the back. These design choices mean much more of the denim fabric can be recycled when your jeans reach the end of their life.
All BAM denim is included in our 73 Zero take back scheme so if your jeans are no longer in a wearable condition, please send them back to us.
Down Arrow
Studio Images Mobile
Water Icon

water

Have you ever considered what impact making a single pair of conventional jeans has on the planet?

it takes over 2000 litres of water

to make a single pair of conventional jeans. That's one person's drinking water for 3 years. BAM 73 Zero jeans use 74% less water.
Climbing Image

tried & tested

We set Richard Slocock, the UK’s number one paraclimber and Keiha Dhruev, an expert climbing instructor loose on a bouldering wall in 73 Zero denim. Their verdict? BAM jeans passed with flying colours.
Washing Fact

durability

We've also tested our jeans' durability in the lab by putting them through a minimum of 30 home laundries.
Yoga Image

flexibility

Our denim is so soft and flexible, even our yogis have put it through its paces...

active denim

Supersoft bamboo denim with just the perfect amount of stretch offers sublime comfort, whatever the challenge.

why bamboo denim?

Not only is bamboo a sustainable crop but it’s incredibly absorbent so it keeps you feeling fresh and dry even when you sweat. And because it holds moisture away from the surface it doesn’t get smelly. So you can wear your jeans longer between washes.
Crop Icon (1)
Moisture Icon (1)
Fresh Icon (1)
Emf Logo
The Ellen MacArthur Foundation launched The Jeans Redesign as part of their Make Fashion Circular initiative, the established minimum requirements for durability, material health, recyclability and traceability as set out by over 40 denim experts. Our jeans meet every one of those requirements.
Find out more
Waste Icon

recycling

Because of the rivets and hardware on conventional jeans only the legs can be recycled. Our jeans have no rivets and an un-screwable button so once the zip is cut out BAM jeans can be fully recycled.

what's with the name?

73% of clothing ends up in landfill or is incinerated. As part of our bid to be impact positive, we need to get that to zero.
Jeans Recycling Image
Label Image

care & repair

Care and repair will ensure your jeans last longer. To save the need for a separate label, you'll find care information on the inside pocket. We've included tips to reduce fading and protect the seams.

back pocket

Inspired by the graph of the global temperature rise from 2006 to 2020, this design reminds us that BAM makes our denim in line with The Jeans Redesign so your jeans have a lower impact on the planet.
Graph Image

why not try them