73 Zero Denim Straight Leg Jean
Our active jeans now in a straight leg and two leg lengths. These sustainable jeans prove style can be planet-friendly – the button even unscrews to make them easier to recycle (so screw in tightly before washing).
We recommend you order a size smaller than usual.
Welcome to the next generation. Considered craft, BAM-soft comfort, kindest to people & the planet. The BAM feeling is everything. Purposeful Activewear. BAM We Can.
So BAM-soft comfortable you’ll want to live in it.
Once you try it, you’ll never go back. BAM softness & comfort is NEXT level. With astonishing comfort that naturally fights those nasty niffs, our kit is perfect against your skin. Question is, why are you still wearing itchy or plasticky alternatives?
Next generation fabrics that change the game.
Move over synthetics, the next generation is here. Swap your fossil fuel fabrics for those crafted to be kindest to people & the planet. Made from naturally sourced or recycled materials with zero to landfill waste, they’re also born to perform. And then some.
Crafted to get you active & be impact positive.
Each piece of BAM kit is crafted with purpose. From designing a fully circular range so items can be properly recycled creating zero landfill waste to individual details for maximum performance, we do our personal best so you can achieve yours.
Every item kindest to people and the planet.
Our industry has been rightly called out for its impact on people & the planet. We’re leading the positive change. Already climate positive, we’re rethinking processes, innovating fabrics, working closely with who makes our clothes. Question is, why aren’t all clothes made this way?
Positive impact of this product
5.8 m2 of land
farmed without pesticides
of driving emissions avoided
of drinking water saved
of pesticides avoided
2.7 kg CO2e
of emissions avoided
of water saved
Our active women’s jeans now come in a high waist with a straight leg that looks great rolled up. They still have a little stretch to flatter your shape perfectly.
We’ve developed them in line with the Ellen MacArthur Foundation Jeans Redesign to be environmentally friendly. We’ve used organic cotton and bamboo as it needs no additional irrigation, saving thousands of litres of water. Both the black and deep indigo colours have a classic feel but the choice of colour means the fabric doesn’t need to be bleach washed. Even the button unscrews to make recycling easier.
73% of clothing ends up in landfill. We’re determined to get that down to zero. Hence the name: 73 Zero. Click here to find out more about 73 Zero jeans.
These jeans come up large so we would recommend you order a size smaller than usual.
- Regular Length Inseam – 73cm
- Long Length Inseam – 78cm
73% Organic Cotton, 25% Bamboo Viscose, 2% Elastane.
Supersoft and made for action.
Our denim is made from an organic cotton and bamboo blend so it's incredibly soft and comfortable. Put it through its paces, this denim has enough stretch for you to scale a rock face. It's sustainable too, needing 74% less water than conventional denim.
BAMBOO CLOTHES DON'T NEED ANY SPECIAL CARE
Wash on or below
Wash on or below
Iron your garments on a medium heat.
Do not use bleach
Do not tumble dry.
Do not dry clean.
WOMEN's Bottoms - Size Guide
Fabric type: Woven
|To Fit Waist||Inches||CM|
|XS||8||26||66 - 69|
|S||8 - 10||27||69 - 72|
|10||28||72 - 75|
|M||10 - 12||29||76 - 79|
|12||30||80 - 83|
|L||14||32||84 - 87|
|16||34||88 - 91|
Reviews for 73 Zero Denim Straight Leg Jean
Trusted Customer - Wednesday, 17 August 2022
Trusted Customer - Monday, 8 August 2022
Soft material and good fit
Annie Wissmiller - Tuesday, 26 July 2022
Love the waist and the length was perfect - I'm 5'10" and they hit nicely above the ankle. They do seem to have a bit of extra fabric for me in some places, but I prefer that with the comfort it comes with. Love the fabric, especially the recyclability.
Tanya Carey - Wednesday, 13 July 2022
These just didn't suit me but returned and received a refund with no issues
Trusted Customer - Saturday, 9 July 2022
I already have a pair of these in blue but standard leg length, which is great when standing (so great walking, shopping etc) but a little short when I sit so I got a black pair in long length and these are great for meals our and visits to people and places but I still wear the shorter blue pair sh...
- Tuesday, 12 July 2022
Mary Elisabeth Arnold - Thursday, 23 June 2022
These jeans are very soft and comfy and totally non-irritant. I usually wear a size 8, so couldn't go any smaller, as recommended, but the fit was the best I have found in jeans, sitting on the waist, just the right leg length, and wide enough at the cuff to get on easily over my big feet! And how g...
- Friday, 24 June 2022
Many thanks for your comments on our jeans! Its lovely to hear that you are so pleased with it!
Trusted Customer - Monday, 20 June 2022
Despite other reviews the fit was good, just like the blue ones I have, so pleased!
- Tuesday, 21 June 2022
Enjoy your new BAM jeans!👖
Trusted Customer - Thursday, 26 May 2022
These are genuinely the best fitting jeans I have ever spent money on. I've got short legs with narrow hips compared to my waist so I've always struggled to find something flattering but these are amazing. I love that the waist goes up in 1 inch increments rather than the usual 2 and there are a cho...
- Thursday, 26 May 2022
Thank you for your comments. We are happy to hear you have been pleased with the fit of your jeans. We will pass on your comments regarding the stitching and packaging to our design and production teams.
Trusted Customer - Wednesday, 18 May 2022
These are really comfortable jeans and as it said on the page, very roomy so possibly order a size smaller.
- Thursday, 19 May 2022
Lovely feedback, enjoy! 😊
sandra putnam - Tuesday, 3 May 2022
Nice material, comfortable but slightly shapeless in upper leg - debated whether to keep or return tbh but decided to keep as husband thought they looked ok!
- Friday, 20 May 2022
Thank you for your feedback, I will pass this on to the production department! 👍