Making New Moves – introducing BAM’s bold new brand and visual identity

Sounds good? We hope so…

Since 2006, we’ve been making a different kind of activewear. Pushing boundaries with high-performing, comfortable and stylish pieces, while committing to do better for people and planet.

From our heritage with bamboo, we have now developed a range of different nature-based fabrics that set us apart. We have continuously challenged ourselves to push the boundaries of what’s possible by creating incredibly soft, comfortable, high-performing, practical, and stylish pieces that you’ll never want to take off.

We’ve also embraced radical transparency across our entire range, showing customers exactly where, how and with what each item is made.

We recognise that people are moving in new ways and expect more from the kit they wear, and the brands they buy from, than they did over a decade ago.

We now feel the time is right to update our brand and visual identity to better reflect the business that BAM is today. Over the years we have introduced small tweaks and updates to how we look, but this is the first time we have totally redesigned and updated how we look and present ourselves to our customers and the outside world.

We’re very excited by our new identity. It celebrates this sense of empowerment, confidence, fun, and the joy of moving well, at any age, that BAM wants to bring to our customers. We believe this evolution of our brand now does justice to our collections, our ethos, our customers, and to everyone who makes BAM possible.

We hope you grow to love, appreciate, and enjoy our new look as much as we do.

Activewear that moves us all forward.