We know mining for fossil fuels is unsustainable yet the vast majority of activewear is made from plastics such as polyester that come from those fossil fuels.

We want to conserve natural resources, protect biodiversity and eliminate harmful pollution. We’ve looked at every stage of the supply chain – the crops, the processes needed, even the way we dispose of our clothing at the end of its use.

89% of our fibres are biodegradable and made from natural, renewable raw materials. We champion bamboo because it can be made into an unbeatably soft fabric. It’s the fastest growing crop on the planet and it absorbs five times more carbon than hardwood trees. Unlike hardwood trees or cotton, the roots stay in the ground when harvested so it’s much better for biodiversity and actually improves soil health even on degraded land. And it doesn’t need irrigation or pesticides. But we’re no less stringent with how we source our other fabrics, our cotton is organic, we use recycled polyester, responsibly sourced wool relying on transaction certificates to verify their origin.

Bam Fibre Usage Graph Bamboo Clothing

MMCFs 66.5%

NATURAL 22.6%

SYNTHETIC 10.9%

We also turn the spotlight onto the processes used in making our fibres. Turning bamboo into bamboo viscose is a chemical process. From chemicals to water to land cultivation, we’ve worked hard to ensure our bamboo viscose the best in the business. Life cycle analysts Green Story record the lower impact of our products compared to conventional cotton.

Sometimes synthetics are the right choice for performance. But polyester production is set to hit 1400 million tonnes of carbon emissions by 2030 and 69% of textiles are virgin synthetics made from crude oil. We can’t and won’t add to that. The goal must be zero virgin polyester partnered with zero to landfill. Our fully circular range – 73 Zero – does just that. We use 100% recycled materials which can then be 100% recycled. Because we can’t make clothes and not care where they end up. That’s our responsibility too.

Our Nature goals

What is circularity and why it’s so important

Is bamboo really better?

Ensuring safe production

Why biodiversity matters

In search of the perfect fabric

What is circularity and why it’s so important

Is bamboo really better?

Ensuring safe production

Bam Diversity Link Bamboo Clothing

Why biodiversity matters

Bam Perfect Fabric Link Bamboo Clothing

In search of the perfect fabric

Successes so far

Bam Greenstroy Success Bamboo Clothing

Green Story

Our work with Green Story means you can see exactly how much better for the planet your BAM clothes are compared to conventional cotton. We have verified that our bamboo viscose has a lower carbon footprint than conventional viscose, cotton and polyester.

73 Zero Range

Our award-winning 73 Zero Range. It’s the start of our circular design made of nature friendly or recycled fabrics. All items designed with their end of life in mind - meaning they can be more easily recycled, with some even 100% recyclable. Take the circular route loved by experts and customers alike.

Browse collection
Bam 73 Zero Range Success Bamboo Clothing 1
Bam Zdhc Success Bamboo Clothing

ZDHC Foundation

We’re a member of the ZDHC Foundation (Zero Discharge of Hazardous Chemicals) Foundation, an industry body working to lower emissions and improve chemistry and waste treatment in a way that’s open and transparent. To ensure sustainable chemical management, ZDHC instigated the shift in the cleaning up of the dyeing and finishing industry over the last ten years. ZDHC are also now focused on viscose. We are working with our producers to ensure they engage with ZDHC’s rigorous assessment of their chemical management which will support their constant improvement.

Sharewear

We work with and fund SHAREWEAR, a company that aims to end clothing poverty in the UK. Order a free post bag at checkout and donate your sweaties! Your response so far has been phenomenal with over 2,600 bags of clothes being sent. This has directly contributed to Sharewear supporting 26,000 people in 2021 in the East Midlands, Yorkshire, Greater Manchester, South Wales and North London.

Bam Sharewear Success Bamboo Clothing
Bam Fungi Success Bamboo Clothing

Did you know that there’s a fungi that eats plastic?

We’ve invested in a bio-remediation project that is investigating just that and whether we can find new sustainable ways to breakdown and remove synthetics from landfill.

Nature Positive

In 2021, we commissioned a study with biodiversity experts Nature Positive to look at the impacts our fabrics could have on biodiversity in China. We’re using the findings of this report to create a bespoke bamboo standard for BAM to recognise the best practices of bamboo growers, the highest levels of sustainability and ultimately measure the positive impact it can have on nature.

Bam Nature Positive Success Bamboo Clothing

A revolution in recycling: 73 Zero

73% of clothing ends up in landfill or incinerated. We want to get that to zero.

From insulated and running jackets to gilets, denim and fleeces, we’ve designed a range that’s designed to be easily recycled, with most items being fully circular – meaning that when you’re done with it, it can be turned back into a new garment.

Be on the cutting edge of fashion and lead the way with 73 Zero.

Shop Womens Shop Mens

Aims for the next 3-5 years

How you can get involved

Latest news

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Impact Positive by 2030

People

Living wages and fair treatment for every person who makes our clothes, right back to the grower.

Discover more

Nature

A fully circular range which conserves natural resources, protects biodiversity, eliminates harmful pollution and closes the loop at the end of use.

Discover more

Climate

We are re-crafting our Climate story. Read our blog to find out more in the meantime.

Discover more

People

Living wages and fair treatment for every person who makes our clothes, right back to the grower.

Discover more

Nature

A fully circular range which conserves natural resources, protects biodiversity, eliminates harmful pollution and closes the loop at the end of use.

Discover more

Climate

We are re-crafting our Climate story. Read our blog to find out more in the meantime.

Discover more