Sustainability
Our commitment to innovative fabrics
At BAM, innovation is in our DNA. While bamboo was our starting point, we’ve grown far beyond it…
We’re continually pushing boundaries to create activewear that feels amazing, performs brilliantly, and treads lightly on the planet. By blending nature-based materials with smart design, we’ve developed standout fabrics like Mallea, Enduro, and Novea—each crafted to deliver on comfort, performance, and sustainability, without ever compromising on style.
And don’t worry—bamboo is still a core part of our range, so the signature styles you love aren’t going anywhere.
Mallea
Enduro
Novea
Mallea: The Ultimate Yoga Fabric
Composition: 90% Bamboo Modal, 10% Elastane
“The perfect yoga fabric didn’t exist, so we developed it ourselves” – Emily Lawrence, Senior Garment Tech.
Created with yoga lovers in mind, Mallea feels buttery-soft against your skin, offering unbeatable stretch and support. It gives you that breathable, second-skin sensation, moving effortlessly with you through every pose.
Composition: 64% Bamboo Viscose, 24% Organic Cotton, 12% Elastane.
Introducing Enduro, our most loved fabric innovation. Combining nature-based bamboo and organic cotton fibres with just the right amount of stretch, it’s designed to be supportive, breathable, and will stay opaque even in the deepest squat. With its flexibility and durability, Enduro effortlessly transitions from activity to everyday life. We truly believe it’s a world-class fabric for leggings.
Composition: 64% Bamboo Viscose, 29% Cellulose Acetate (Naia™), 7% Elastane
Novea is our latest innovation, designed to challenge synthetics with a nature-based, lightweight fabric that really delivers. Perfect for high-intensity workouts, it blends bamboo viscose with Naia™ for natural odor resistance, and a breathable, quick-drying feel. We think we’ve nailed it.
For us, fabric innovation goes beyond creating new materials—it’s about enhancing your active lifestyle while being kind to the planet. Mallea, Enduro, and Novea reflect our focus on comfort, performance, and sustainability. But our commitment to sustainability extends beyond fabric development. Our 73 Zero collection, made from lower impact and recycled materials, is designed for recycling at the end of its life, with a goal of a fully circular range by 2030. When you choose BAM, you’re not just getting high-quality activewear – you’re supporting a brand dedicated to positive environmental change.
