The Jeans Redesign project sets guidelines for circular jeans

By The Ellen MacArthur Foundation It’s difficult to find a garment as widely embraced, worn,...

Road tested beauty for sustainable adventures

From ethical, naturally derived ingredients, to packaging made from recycled ocean plastic, Bam Ambassador Rosie...

Is this your first pair of sustainable jeans?

If jeans are bad for the environment, why are we launching our first pair? What’s...

Get Fresh. Do you dare to wear longer?

Do you dare to wear longer? We’ve become so used to thinking that we must...

Why cold water’s been making waves in lock down

Rosie Underwood puts cold water therapy to the test Look up Cold water therapy, and...

Keeping a good thing a good thing. The lessons from palm oil.

There are many reasons we love bamboo. For its softness. For its comfort. And because...

The difference bamboo makes to the air we breathe

Is it really true that what we choose to wear can improve the quality of...

How offsetting our emissions can have a life changing impact: Water Boreholes, Kenya

One thing we knew when we came to offsetting our carbon footprint was that we...

Step it up and walk yourself happy By: Rosie Underwood

We’re living in uncertain times, and humans, by default cling to certainty like nothing else....

Don’t change WHAT you eat, change HOW you eat.

“I don’t know what else to do!”, my mum says to me over video chat,...