Hiking from Falmouth to Par

I’m sure I’m not the only one finding life since the COVID-19 outbreak an emotional...

Measuring Impact with Green Story – by Akhil Sivanandan

Who are Green Story? We launched Green Story in 2015 with the goal to get...

Sustainability can’t just be talk. If we can’t measure it, we can’t change it.

The word ‘sustainable’ is everywhere. When we say we’re a sustainable brand, what does that...

The Jeans Redesign project sets guidelines for circular jeans

By The Ellen MacArthur Foundation It’s difficult to find a garment as widely embraced, worn,...

Road tested beauty for sustainable adventures

From ethical, naturally derived ingredients, to packaging made from recycled ocean plastic, Bam Ambassador Rosie...

Is this your first pair of sustainable jeans?

If jeans are bad for the environment, why are we launching our first pair? What’s...

Get Fresh. Do you dare to wear longer?

Do you dare to wear longer? We’ve become so used to thinking that we must...

Why cold water’s been making waves in lock down

Rosie Underwood puts cold water therapy to the test Look up Cold water therapy, and...

Keeping a good thing a good thing. The lessons from palm oil.

There are many reasons we love bamboo. For its softness. For its comfort. And because...

The difference bamboo makes to the air we breathe

Is it really true that what we choose to wear can improve the quality of...